First, let’s find out what “Scent Marketing” is.
Scent Marketing is more than just perfuming spaces. It is the strategic use of fragrance to diffuse to a customer’s olfactory touchpoint. The right fragrance and strategy will communicate brand identity to customers more easily. Scent marketing increases sales recognition, sales and brand loyalty, by creating unique experiences for customers.
To really understand what scent marketing is capable of, you must understand the science of scent.
Fragrance is the bridge between your customers and what you want them to think of your business.
Consumer retention time through sensory marketing for 1 week (*)
Studies show that 60% of consumers choose a brand as their first choice if it appeals to four to five senses. And 75% of our emotions are created by what we smell.
(Mail Media Center, 2009)
The more you understand how the science of scent works, the more you want your business to reap the benefits of it.
According to a Shopify article, scent marketing has grown into a billion-dollar business spanning multiple industries.
Consumer retention time through scent marketing for 1 week (*)
Scent Marketing is the easiest way to make your customer experience more noticeable. Build emotional connections, improve brand awareness, and increase sales instantly.
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